Psychology of Conversions
The Psychology of Conversions is about understanding what makes people take action online. It explains how emotions, trust, and motivation influence decisions — like clicking a button, signing up, or making a purchase. The book breaks down key psychological principles in an easy, practical way, helping you see how small changes in wording, design, or presentation can lead to better results. It’s a guide for anyone who wants to connect with people more effectively and create messages that truly resonate.
A practical guide to understanding how people think and make decisions online. The book walks you through the key psychological principles behind trust, attention, and motivation — and shows you how to use them to improve your marketing, website, or business.